3D Community News | Martedì, 19 Agosto 2025
 NVIDIA - Activision Accelerates Game Development with NVIDIA vGPU

In game development, speed, efficiency, and scalability are crucial to delivering top-tier experiences for players. Activision, the powerhouse behind some of the most successful franchises in gaming history, has embraced NVIDIA’s vGPU technology to revolutionize its development pipeline. By integrating GPU virtualization into its CI/CD infrastructure, Activision is accelerating workflows, cutting costs, and empowering its teams to build the future of gaming faster than ever before!

A New Era of Scalable Game Development.

Activision, one of the most iconic names in the gaming industry, is constantly striving to deliver groundbreaking experiences to millions of players worldwide. Behind the scenes, this ambition requires a robust and scalable infrastructure that can handle massive workloads and complex testing environments. To meet these demands, Activision turned to NVIDIA’s Virtual GPU (vGPU) technology, a solution that has transformed the way its teams design, test, and deliver next-generation games.


The Challenge of Scale.

Every stage of Activision’s development pipeline, from level design to UI, textures, and game mechanics, must undergo rigorous testing and validation. With the company’s vast technology stack and global user base, scalability became a pressing issue. Initially, their system relied on a scattered fleet of local workstations, which quickly proved to be inefficient and difficult to maintain as project demands grew.

In the words of Activision’s central technology team, “We face issues of scale in pretty much every area of our development. To meet end-user expectations, we need to improve and scale up how we test everything on the back end.”


NVIDIA vGPU: The Right Solution.

The growth in demand for GPU acceleration as part of Activision’s CI/CD (Continuous Integration/Continuous Deployment) infrastructure led to an in-depth evaluation of various options. NVIDIA vGPU emerged as the optimal solution.

By virtualizing GPU resources in the data center, NVIDIA vGPU enables multiple users and workloads to access GPU acceleration without the need for physical workstations. This means developers, artists, and testers can seamlessly validate their work faster and with higher efficiency.

Activision highlighted that every improvement in infrastructure directly benefits teams across disciplines: level designers can test gameplay mechanics quicker, UI developers can validate interface changes in real time, and artists can iterate on textures without bottlenecks.


Efficiency and Power Savings.

Another significant advantage of the new infrastructure is power draw efficiency, which has drastically improved thanks to NVIDIA’s technology. For a company operating at Activision’s scale, these improvements translate directly into reduced data center costs and a more sustainable, energy-conscious workflow.


Empowering Teams for the Future.

By adopting NVIDIA vGPU, Activision has created a healthier and more efficient development environment. The central technology team can now manage a broader fleet of devices with ease, ensuring that all game studios have the tools they need to meet the ever-growing expectations of players around the globe.

As Activision puts it, “Everything our central technology team does is in service to the games our studios create. Keeping that relentless focus is what allows us to be a leader in this space, and we’re really proud about that.”


Conclusion.

NVIDIA vGPU has not only streamlined Activision’s internal processes but has also laid the foundation for faster, more innovative game development. With scalable GPU acceleration, Activision continues to push the boundaries of what is possible in gaming, ensuring that players receive the immersive, high-quality experiences they expect.

Watch the full video presentation below:


Founded in 1993, NVIDIA is a global leader in accelerated computing and artificial intelligence. Known for its pioneering GPUs, NVIDIA has revolutionized fields such as graphics, deep learning, data science, and high-performance computing. Today, its technologies power everything from video games to autonomous vehicles, helping industries innovate and scale faster than ever before.


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